Know what this world needs? More celebrations! For serious.
Today is Beaujolais Nouveau Day! A day for us wine lovers to nerd out about our love of wine. The third Thursday of every November (this is a 60 year old tradition) this young (it is only aged a few weeks), fruity, easy to drink wine is publicly released. The wine is not even that special but the tradition, to me, is. Wine snobs are not a fan of the young wine because they don’t think it has aged long enough.
The tradition of the Beaujolais (as I know it) was a quick wine made to celebrate the end of the harvest. Today it is an excuse to get together with family or friends and toast to friendship, love and anything else you feel like toasting to! Any bottles you purchase must be drank before the end of the year or else it is bad luck. The day is still heavily celebrated in regions of France but not as much in the U.S.
Sure, this is a marketing thing. Sure, there are better wines out there. Who cares?! It is a reason to grab a few people together and take part in a a tradition (or make your own tradition). How you choose to celebrate is up to you but I think this world could use a few more celebrations!
I am going to celebrate with some Beaujolais Nouveau, a baked brie with Apricot jam and some of my favorite people (and Team 7, of course). A very tame evening, especially since I have an EARLY event tomorrow, but I still wanted to make sure to do it because it is a day that has become important to me to recognize. Why? Because it makes me happy!